Garcia Estrada Medical Services
Modernizing the Brand and Online Presence for a Renowned Kidney Doctors Team
I was engaged to fully rebrand a growing practice of 3 nephrology doctors. This included designing corporate branding assets, a modern information hub and strategic digital marketing approach.
For the branding, I created a logo, colour scheme and style guide to establish a cohesive visual identity. I then designed and prototyped the new website using Framer for its flexibility. A custom-built content management system allows easy updates. Keyword research informed SEO strategy implemented across pages, medical articles and blogs. A Google Ads campaign was optimized around targeted procedures and conditions common to nephrology practices. Analytics tools monitor performance.
The polished website and branding package has strengthened the practice's reputation as leading kidney specialists in the region. Organic traffic increased 22% in 6 months attributed to on-page SEO tweaks. The Google Ads campaign generated a high volume of new patient inquiries and consultations, with an ROI of 3x. Existing patients are more engaged through educational blog content. The doctors now have more time to focus on patient care with streamlined digital content management.
Canva
Photoshop
Framer for visual website development
Figma for concept prototyping
Google Ads for pay-per-click marketing
Google Analytics for measurement and reporting
